Priscila Martinez is Los Angeles based brand strategy specialist and writer. As a marketer and communications professional, she focuses on the luxury and lifestyle sectors. Martinez contributes to trade publications like Forbes, AdWeek and Asia Times and she has written for lifestyle outlets like Reader’s Digest, MSN, Yahoo, Fox News, Radio Disney’s Sweety High, Jen Atkin’s Mane Addicts and Rosie Huntington-Whiteley’s Rose Inc. Her writing focuses on celebrity, fashion, beauty, healthy & wellness, travel tips and lifestyle.
Martinez specializes in navigating lifestyle and entertainment clients through the ever-changing media landscape. She currently services brands like Samsung, Amazon Prime Video, ELLE Magazine, K-Swiss, LVMH and L’Oreal’s NYX Cosmetics. She works with non-profits like the California Fire Foundation and Elizabeth Glaser’s Pediatric AIDS Foundation.
Martinez started her career at the largest independent entertainment PR firm in the United States and managed events, celebrity and press relations for luxury and lifestyle clients such as Refinery 29, GUESS clothing, Restoration Hardware, Nintendo and Giuseppe Zanotti. She has played a crucial role in tactical campaigns for clients such as InStyle, Moët & Chandon, Kiehl’s, and Sprinkles cupcakes. During her early time as a communications professional, Martinez led three book campaigns that landed her clients in the New York Times’ Best Seller list.
In 2015 Martinez opened The Brand Agency, a full service, entertainment marketing, and communications firm. Under that umbrella, she leads campaigns and PR strategies for brands and entities like K-Mart, Macy’s, Amazon Prime Video, Tradesy and Estee Lauder. In 2016 she expanded the company’s footprint in the multicultural space by opening a media relations department that serviced clients and personalities in that space.
Martinez continues pushing her diverse clients’ messaging to the next level – through traditional PR, influencer programs, marketing initiatives, social/digital pushes and brand engagement. Martinez has been featured in industry publications and trades like Yahoo! Entertainment, Forbes, The Hollywood Reporter, The Wrap and BizBash. Her work has been featured in outlets like New York Times, Los Angeles Times, Wall Street Journal and Fast Company.
As a writer, she specializes in fashion, beauty, wellness and lifestyle as well as chronicling the public relations industry. Her decade plus of experience in these fields help her cover said topics with a sharp eye and keen understanding.
In addition to editorial & copy writing, Priscila has collaborated with various brands to produce content for their social media, websites and blogs.
Nevertheless, Priscila’s most noted accomplishment is being mom to her furry son, Kingston.
Drop her a line, she would love to hear from you.